Elle 18 has always been one of my favourite brands. The name 'elle' attracts me always:). I started wearing lipsticks recently and I wanted to buy a second one (the first one being Street Wear Satin Smooth Lip color). It was the time when the color pops and color bombs ranges were launched. So my second lippie was Elle 18 color pops in shade (20) Mystery Mauve.
Packaging: The packaging is cute in black (bullet) but it is not that sturdy. The girl pic looks good(in the kajal stick also). The shade name and number is given at the bottom of the package and the only ingredient known is cocoa butter.
Elle 18 Lipsticks: Elle 18 lipsticks have cocoa butter in the centre for moisturising. It does the job well. The lipstick is not very pigmented. They smell really well and all of them give a shiny finish. They don't dry out the lips.
Ingredients: No ingredient list except cocoa butter. In fact I bought this one for the 'cocoa butter'. Sounded like a chocolate and smells the same! Delicious...hmmm...:)
Shade: 20 Mystery mauve. It is a mauve shade that suits suits all skin tones. Since there is no tester available of these lipsticks, choosing the right shade is difficult. The SA showed me the brochure but all the shades were flattering (I wanted all of them:D). I couldn't select which one will fit me. So I had to search the shade number first and then open and see if it will suit me (phew...!). At last I found this shade.
Staying power: The staying power is bad and it lasts only for half an hour if u keep your lips without doing any work (eating, drinking, kissing,etc...). It fades quickly and requires reapplying as and when needed.
+Nice shades (all are flattering)
+Smooth to apply
-Staying power is bad
-No ingredient list